A sort of linguistic conceit that I started to notice in my youth was a frequent and liberal use of the term "golden age," which was casually employed by adults to describe what they perceived to be a better time in the not-too-distant past. You don't hear it much anymore. Its overuse seems to have been eclipsed by "iconic" (a word that, as of this writing, has lost all meaning).
In the late 1960s, for example, the "golden age of baseball" meant the 1920s of Babe Ruth and Rogers Hornsby; by the 1970s, it had become the 1930s of Lou Gehrig and Dizzy Dean. Hollywood's golden age was considered the 1930s--especially 1939, the year of The Wizard of Oz, Stagecoach, Mr. Smith Goes to Washington, and the then-excessively-beloved epic, Gone with the Wind. The golden age of television referred to that medium's embryonic years--the late '40s and early '50s--when the likes of Uncle Miltie, Sid Caesar, Howdy Doody, and Lucy ruled the ever-growing number of small screens in homes across America.
Though the phrase was often used to signal the importance of a time when entertainment, sports, lifestyles--whatever--were supposedly better or more idyllic than the current age, its origins date back to ancient Greece and the works of the poet Hesiod, who envisioned the history of humanity up to that point as being encompassed in five ages. The first of these was the Golden Age, a time of peace, happiness, prosperity, and harmony with nature and the gods. Historians later utilized the concept to delineate eras or epochs throughout human history when certain civilizations or nations enjoyed a level of cultural, scientific, or economic prominence or enlightenment that is seldom realized. Like the Renaissance. However, Ada Palmer, a Renaissance scholar at the University of Chicago, claims that such golden ages have never really existed, that they were only myths propagated by various powers that be through the years, often for political reasons.
But for our purposes, "golden age," as cultivated by the masses and media of the latter decades of the last century, is a liquid phenomenon, with each new generation having a different perception of exactly what era was "golden." It's usually determined by a time when members of a particular age group were young and relatively innocent--what Shakespeare called "salad days."
It applied to popular music, too. In the 1970s, when a wave of 1950s nostalgia hit the public and struck a chord with the Silent Generation--those born from roughly the late 1920s to the mid-1940s--the "golden age of rock 'n' roll" referred to the mid-to-late '50s. Suddenly, performers who had become passé in the "Swingin' Sixties," like Elvis Presley, Chuck Berry, Little Richard, Fats Domino, and Jerry Lee Lewis--the accepted founders of rock 'n' roll--were en vogue once again. Beginning sometime later, though, as baby boomers reached middle age, that 1950s golden age of rock 'n' roll was marginalized and eventually nearly forgotten in favor of the era that spawned what is now called "classic rock," which apparently currently represents the genre's golden age.* As Oscar Levant said, "Happiness isn't something you experience; it's something you remember."
*I've never known Gen-Xers to use terminology like "golden age," but have known more than a few members of that cohort to wax nostalgic about the '90s.
Maybe it's just me, but in recent years it seems as though the pop-rock music of the mid-1960s is often passed over in favor of what immediately followed it: Sgt. Peppers Lonely Hearts Club Band, the "Summer of Love," Woodstock, the rise of FM radio, the Velvet Underground, Jimi Hendrix, Janis Joplin, Cream, et al.--the era that's now considered the seminal period of classic rock. Since the 1990s, give or take, the late 1960s through the 1970s has represented, thanks to the commercial engines that tend to drive our perception of popular culture, the new "golden age of rock" (there is no more "roll"). A lot of great music came out of that decade-or-so. Yet I can think of no more innovative, creative, and interesting time in the history of the genre since Elvis, Scotty, and Bill got together with Sam Phillips than the ~ fifteen-month stretch that predated the perceived classic rock era: roughly from the summer of 1965 into the fall of 1966. Before that brief but wildly transformative span of time, there was "rock 'n' roll" music. Afterwards, it was "rock." I love the pop, R&B, and rock 'n' roll of the late '50s-early '60s, but the transformation that young people's music underwent mid-decade was the creative equivalent of going from suborbital flight to space travel, and it appears to have been denied its place in pop culture history. It was then that popular music, fueled by the social, political, and cultural turmoil that was brewing at the time (in some cases with an assist from mind-altering chemicals) started being about something more than just romantic love.
Consider the following. Bob Dylan released the rock benchmark LP Highway 61 Revisited (whose centerpiece was the revolutionary single, "Like a Rolling Stone") in August of 1965. The Beatles' Help! came out in the same month. The Yardbirds' Having a Rave Up hit the streets in November. Rubber Soul, a Beatles turning point, was out on December 3rd, as was the Who's debut LP, My Generation, followed later that month by the Byrds' highly influential Turn! Turn! Turn! Simon and Garfunkel's The Sounds of Silence and the hard-rocking, blues-driven Them Again both appeared in January of 1966. The Beach Boys' transcendent masterpiece Pet Sounds came out in March and the Rolling Stones' first all-self-composed LP, Aftermath, arrived in April. Dylan's double-LP pièce de résistance, Blonde on Blonde, dropped in June (or July, depending on the source). The Yardbirds' "Roger the Engineer" (US title: Over Under Sideways Down) and John Mayall's Blues Breakers with Eric Clapton both emerged in July. Then came the Beatles' game-changing Revolver (its UK incarnation is, in my opinion, their best) in early August--not to mention their May 1966 single, "Paperback Writer"/"Rain" (the B-side of which in particular explored new sonic territory). And the Kinks' Face to Face hit the streets in late October. Not only were these extraordinary records (and timeless ones--most still sound fresh and vital today), but nearly all of them were also steps forward creatively for their respective artists, in an era that was off the charts as far as breaking new musical ground.
The Beatles at the New Musical Express Annual Poll-Winners' All-Star Concert at the Empire Pool in Wembley, London on May 1, 1966. It would be their final scheduled live performance in Great Britain.
The Black music scene was arguably more vibrant than it had ever been, outside of the jazz world. James Brown was still proving he was The Hardest Working Man in Show Business, touring relentlessly and releasing three LPs between November 1965 and March 1966. Berry Gordy's Motown hit factory was perhaps at its peak, with Stevie Wonder (Uptight, May '66) and Marvin Gaye (Moods of Marvin Gaye, also May '66) moving forward creatively, Smokey Robinson and the Miracles releasing the hit laden Going to a Go-Go (November '65), and the Supremes ("I Hear a Symphony," "You Can't Hurry Love") and the Temptations ("Beauty is Only Skin Deep," "(I Know) I'm Losing You") at or near their respective zeniths in popularity. Artists at the Atlantic and Stax-Volt labels, like Otis Redding (Otis Blue, September '65) and Wilson Pickett (The Exciting Wilson Pickett, August 1966) et al., were enjoying heydays (Aretha Franklin was still about a year away from stardom), helping establish soul music as a commercial as well as an artistic presence to be reckoned with.